Tuesday, March 28, 2017

Joohyun:
  1. Complete mock up for socks.
    1. box (individual box & set) Change the color!
    2. shopping bag
  2. Portfolio layouts (thumbnail sketches)
    1. 15 table of content
    2. 15 About
    3. 15 color palette
    4. 15 concept and progress
    5. 15 cover page
    6. 10 title, page #

Shannon:
  1. Columbia Logo variations (10)
  2. Complete 20 sketches for Lady M packaging layouts and bring 5 variations on illustrator
  3. Complete stationery for Lady M and work on mock-ups
    1. coffee cup (hot and cold) 
    2. cup holder
    3. cup sleeve
  4. Portfolio layouts (thumbnail sketches)
    1. 15 table of content
    2. 15 About
    3. 15 color palette
    4. 15 concept and progress
    5. 15 cover page
    6. 10 title, page #

Lydia:
  1. 10 thumbnail sketches for Save the Bees brochure layouts (10x7pages=70 sketches) 
  2. Complete Save the Bees Stationery

Jamie:
  1. typography poster layout thumbnail 30 sketches 

Friday, March 24, 2017

3/24/2017 Homework


Joohyun:
  1. Complete mock up for socks. (Incompleted: 1/2 done)
    1. box (individual box & set)
    2. shopping bag
  2. 30 portfolio layouts (thumbnail sketches) (Incompleted)

Shannon:
  1. Complete Columbia Logo variations! (10 variations: vector images) Completed
  2. 20 sketches for Lady M packaging layouts Incompleted (1/2 Done)
  3. Complete stationery for Lady M and work on mock-ups (1/2 Done_Incompleted: Stationery- need to do it again!)
    1. coffee cup (hot and cold) 
    2. cup holder
    3. cup sleeve
  4. 30 portfolio layouts (thumbnail sketches) (Incompleted)

Lydia:
  1. 10 thumbnail sketches for Save the Bees brochure layouts (10x7pages=70 sketches) (Incompleted)
  2. Complete Save the Bees Stationery (Incompleted)

3/21/2017 Homework


Joohyun:

  1. Come up with three design options for the box (Completed)
  2. 30 portfolio layouts (thumbnail sketches)


Shannon:

  1. 10 Columbia logo idea sketches (completed but need to come up with different idea)
  2. Complete Lady M logo (completed)
  3. 30 portfolio layouts (thumbnail sketches)


Lydia:

  1. Come up with 'Save the bees' brochure layout idea (completed)
  2. Complete the 'Save the bees' logo (completed)



Thursday, March 2, 2017

Arrowhead variation





Arrowhead is a popular Mountain Spring Water brand on the West Coast of United States.
One of its Commercial states,
"At Arrowhead,  we call these hills home for over 120 years. It's why we care for our mountain springs and their surrounding environments. " - Arrowhead Commercial Slogan

The Brand Committed to its home state, California. Provides Spring water for the communities on the West and also keeping long term sustainability in mind.
Sustainability being one of their core values, a change in packaging can be made.
How to make our community better: An upgrade in packaging, using glass bottle as their new packaging.

A little background in product material use:
Glass is a non-reactive material, which means it won't absorb chemicals.
Recycled glass uses 40% less energy than manufacturing new glass, and up to 80% of all recycled glass can be reclaimed. Not all plastic can be recycled. In act only about 6.8 percent of the total plastic used in the U.S.

Glass bottle                 pros: 1. Could be serve in High end restaurants
                                             2. Saves cost on label prints, and prints on glass instead
                                             3. Integrates Brand
                                             4. BPA free
                                             5. Unlike plastic that is down-cycled, glass can be recycled                
                                                 repeatedly
                                    cons: 1. Risk of broken package during transport increase
                                             2. Initial cost of glass water bottle is higher

New Logo                   pros: 1. Logos are one of the important things for brand associations
                                             2. Highly complex logo makes consumer perceive it as                                                                                confusing and difficult to relate
                                             3. Changing new logo can prevent our brand of having " old                                                                        and out of date" impression.